Sure, Analog:Shift is a business built around the love of watches — mostly mechanical watches. 

But, in essence, it’s our love for timepieces and timekeeping in general that are the common themes throughout the items we procure. And that includes the love of clocks in general: pocket watches, travel clocks, and more. 

After all, in the couple hundred years before the First World War, personal timekeeping was all about the pocket watch, and before that, it was larger clocks that were front and center, horologically. We still believe a good clock — especially one that has some military provenance — deserves a place in any watch lover’s collection.

The Master-Time 8-Day clock had the longest tenure of any of the dash-mounted Heuers, tracing its history back to the Hervues of the early 1930s.  Heuer first adorned the “Master Time” wordmark on the dial in 1958 and the clock continued production until 1985, transitioning from metal cases to plastic and from mechanical movements to quartz.

In 1958, Heuer revamped the design of the Master-Time, incorporating a 3-6-9-12 dial and placing the “Master-Time" nomenclature above the Heuer logo and the “8 Days” designation at 6 o’clock. The thicker seconds hand seen on this particular example signifies that this clock was a part of the first wave of dash-timers released in the late 1950s and is powered by the Revue Thommen 63 double-barrel movement. 

This piece is attached to an approximately 2 1/2” x 2 1/2” steel backplate and features a 55mm case with an acrylic crystal, a winding crown at 12 o’clock, and a notched, bidirectional bezel. This Master-Time features a matte black tritium dial with luminous dash and cardinal ‘Arabic’ cardinal indices, an outer white minute/seconds track, and a ‘sword’ handset. 

Even if you don’t intend to mount this handsome timepiece to the dashboard of your car, it’s guaranteed to look fantastic sitting on the desk in your office, or on a bookshelf.